"Every time you show that steam wand in action, I want that machine !"

(@sunvalleydrivemusic from YouTube)

8+ years of unbiased reviews, earning the trust of coffee enthusiasts with in-depth coverage of espresso machines, grinders, and accessories.

Subscribers50 K+

Video Views8 M+

Grow Your Brand With Me

Featured Collaborations & Partnerships

Built on trust, backed by experience

Unbiased Reviews That Audiences Trust

I only provide honest, unbiased reviews, whether through unsponsored content or brand collaborations where I maintain creative control to ensure authenticity and audience trust.

Over the years, this approach has built a loyal audience that values my recommendations over traditional sponsored reviews or paid ads.

A Niche Community of Serious Coffee Gear Buyers

My viewers are dedicated home baristas and coffee enthusiasts actively searching for high-quality coffee gear.

They invest in premium espresso machines, grinders, and accessories, as shown in the comments section under each of my videos.

High-Quality Cinematic Content

I create visually engaging, high-production-value videos with beautiful B-roll shots that highlight your product’s best features.

Multi-Platform Exposure

My core audience loves my long-form videos on YouTube and I produce informative short-form content on YouTube Shorts and Instagram Reels to maximise visibility.

I get extra nerdy with my written content on my SubStack.

Long-Term Product Exposure

I don’t just make a video and hope it will perform well. I continue to use machines, grinders and gear in future videos, gaining ongoing exposure beyond a single collaboration.

Trusted by people who value authenticity

See what coffee lovers say about my YouTube reviews and how they’ve helped them choose the right gear.

“I came here to learn about burrs and I am aiming to get the particle analyser instead. LOL! Such is the rabbit hole of espresso.”

@PositivelyNice

“Great video, Charlie! You did a great job of tackling a complex subject and breaking it down for people to easily consume and understand. Nice job!”

@CoffeeGearLab

“Seriously, what a banger of a comparison. Thank you.”

@NeverMind353

“I must have rewatched this video about 10 times in the past day, I am expecting delivery of the M2 Sniper Pro this week. This has been a really, useful video, thanks for sharing!”

@cwhitworth

“Great, honest and balanced review!”

@louismurphy1403

“Thanks for the review. Looks like a great roaster at an attractive price point.”

@jlantz3691

“Thanks for the review. Glad to hear that they are addressing the temperature component in new iterations… I’d love to have one on my bar.”

@brentroman

Sponsorship & Collaboration Opportunities

I love working with espresso machine, grinder, and coffee tool manufacturers who are pushing the industry forward. If you’re creating something cool, I want to share it with my audience. I also collaborate with other creators in the coffee space, whether it’s sharing audiences or co-creating content.

Short / Reel

A high-quality 30s-60s video showcasing your product with cinematic B-roll.
Creative direction will be presented before filming.
Can be posted to IG, TikTok or YT Shorts on both mine and your channels.
Link in description.

Shoutout

30-50 second shoutout in a main channel video.
Copy to be agreed before shooting, will integrate into the video seamlessly (not simply a skippable “this is sponsored by” segment).
All video filmed by me, with a link in description and pinned comment.

How We’ll Work Together

Chat & Plan
We’ll talk over email or a call to understand your goals and find the best way to feature your product.
Test & Prepare
You send the product, and I take the time to use it fully before creating an honest, well-informed video.
Film & Finalize
I may reach out with questions to make sure I cover key features and address any important details.
Publish & Share
I’ll give you the release date ahead of time and include product links in the description for maximum reach.