Built on trust , backed by experience
I only provide honest, unbiased reviews, whether through unsponsored content or brand collaborations where I maintain creative control to ensure authenticity and audience trust.
Over the years, this approach has built a loyal audience that values my recommendations over traditional sponsored reviews or paid ads.
My viewers are dedicated home baristas and coffee enthusiasts actively searching for high-quality coffee gear.
They invest in premium espresso machines, grinders, and accessories, as shown in the comments section under each of my videos.
I create visually engaging, high-production-value videos with beautiful B-roll shots that highlight your product’s best features.
My core audience loves my long-form videos on YouTube and I produce informative short-form content on YouTube Shorts and Instagram Reels to maximise visibility.
I get extra nerdy with my written content on my SubStack.
I don’t just make a video and hope it will perform well. I continue to use machines, grinders and gear in future videos, gaining ongoing exposure beyond a single collaboration.
Trusted by people who
value authenticity
“I came here to learn about burrs and I am aiming to get the particle analyser instead. LOL! Such is the rabbit hole of espresso.”
“Great video, Charlie! You did a great job of tackling a complex subject and breaking it down for people to easily consume and understand. Nice job!”
“Seriously, what a banger of a comparison. Thank you.”
“I must have rewatched this video about 10 times in the past day, I am expecting delivery of the M2 Sniper Pro this week. This has been a really, useful video, thanks for sharing!”
“Great, honest and balanced review!”
“Thanks for the review. Looks like a great roaster at an attractive price point.”
“Thanks for the review. Glad to hear that they are addressing the temperature component in new iterations… I’d love to have one on my bar.”
Charlie Moritz
Sponsorship & Collaboration Opportunities
We’ll talk over email or a call to understand your goals and find the best way to feature your product.
You send the product, and I take the time to use it fully before creating an honest, well-informed video.
I may reach out with questions to make sure I cover key features and address any important details.
I’ll give you the release date ahead of time and include product links in the description for maximum reach.
Grow Your Brand With Me
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